Chris aka Cooly, a designer and photographer with deep roots in the Bronx, brings a diverse range of expertise encompassing art direction, talent recruitment, brand strategy, and marketing.

As a self-motivated creative, Chris derives satisfaction from finding innovative ways to inspire others, continuously challenging conventional norms by questioning the "why" and exploring the possibilities of "more." Embracing a multidisciplinary approach to his art, he refuses to confine himself within boundaries.

His creative process involves the accompaniment of loud music, the ambiance of lit candles, and a notebook brimming with daydreams. Unconventional, forward-thinking, and distinctively individual in every choice he makes — Chris spends most of his time reading manga and drawing like a nerd.